Le Kool Champagne – First Lady Rosé

Robert "Kool" Bell, known for his achievements with Kool and the Gang, achieved further success with his exclusive champagne line, Le Kool, and the Grand Cru. When he envisioned introducing his Rosé to the market, Kool aimed for a distinctive bottle that celebrated women worldwide. Approaching this project, my objective was to resonate with women from all walks of life, creating an image that exuded empowerment, allure, and enchantment. The outcome was a self-assured mermaid, now affectionately referred to as "the first lady."