Rebranding at Brookdale Community College

While working at Brookdale College, I spearheaded the school's rebranding initiative. The only ask was to retain the abstract "CCM" in the updated logo while ensuring a "user-friendly" appearance for the new look. I initiated the process by revising the mark and specifying the color palette as the first step. To instill a sense of sophistication across all assets, we opted to incorporate black to set the desired mood. We then collaborated with Splendor Design to establish Brookdale's new graphic guidelines.