CRUX - Kitchen Possible

During the pandemic and widespread quarantine, the marketing team at SL USA devised several entertaining and imaginative strategies to showcase CRUX Kitchen products through social media. Among these initiatives was "Kitchen Possible," which aimed to convey the notion that achieving restaurant-quality meals at home with CRUX products was effortlessly attainable. My assignment involved capturing compelling hero shots of specific products, drawing inspiration from Mission Impossible posters for the "Kitchen Possible" campaign. It was a blast to say the least.